Brighton studio creates an app to '˜transform family dining'

RamJam, based at the Ironworks in Cheapside, Brighton, has worked with London agency iris Worldwide and Britvic, to make an Augmented Reality App for Robinsons Fruit Shoot as part of their global ‘It’s My Thing’ campaign.

The campaign is aimed at kids aged 5-11, with the idea behind the app to ‘transform family dining’, replacing the usual colouring in, with a placemat that comes to life in AR.

Tom Jackson, creative director at RamJam, said: “It was great fun to bring the ‘It’s my Thing’ campaign to life in AR.

“We introduced animated fruit characters that feature in the augmented worlds to really bring each scene to life. “Kids are able to paint, race through obstacle courses, solve mazes and make music with the Fruit Shoot band – all in Augmented Reality. Interactions have been made as simple as possible to keep the focus on exploring and having fun in the different games.”

New suites of games will be released each month on both Android and iOS. The interactive games will feature in popular family restaurants including Pizza Hut, Harvester and Wimpy.