High street retailer M&S has pledged to plant one tree for every 1,000 Christmas cards donated for recycling by Brighton and Hove residents.
The Brighton branch of M&S will collect and recycle cards throughout January as part of its national scheme with the Woodland Trust, and a store spokesman said if everyone in the city donated just one Christmas card, more than 270 new trees could be planted.
Gary Fritz-Harris, store manager at M&S Brighton, said: “This year at M&S we’ve been working hard to encourage our local customers to get involved and Spark Something Good – from fundraising, to volunteering, to recycling. Through our partnership with the Woodland Trust the small action of dropping your Christmas cards into store can help make a big difference in planting trees across the UK.”
The Woodland Trust’s Joanne Mathieson, added: “Christmas is a time of year where we think about giving to others and this is great way that your Christmas gesture can keep on giving. Hundreds of thousands of trees have been planted thanks to the generous support of the public – creating beautiful habitats for people and wildlife to enjoy. We want this year to be a real cracker and are calling on the public to collect their Christmas cards, take them to their local M&S and help us plant even more trees.”
Special card collection bins will be located in M&S Brighton, Shoreham and Worthing stores until January 31.
Visit www.woodlandtrust.org.uk/cards for more information.