Hove‐based business gets a Twitter boost from Theo Paphitis

Wolf & Griffin recieved a business boost from retail entrepreneur Theo Paphitis.

Wednesday, 26th August 2020, 6:57 am
Updated Wednesday, 26th August 2020, 7:04 am
Sian Lye from Wolf & Griffin

The Hove-based business supplies beautiful beauty products, including its popular premium tweezers sets.

Sian Lye, owner of Wolf & Griffin, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 490,000 Twitter followers.

The weekly initiative, set up by Theo in 2010, now has over 2500 #SBS winners and supports small businesses in the UK.

As a result of the retweet www.wolfandgriffin.com has hundreds of new followers on Twitter and Instagram, as well as extra orders for their beauty products. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.

Sian said: “We only launched last year, and it’s absolutely fantastic to have this support from Theo. We’re really thrilled that he has recognised our hard work and helped spread the word about what we do to his following on Twitter. Thank you Theo.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Wolf & Griffin every success.”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5pm and 7.30pm and include the hashtag #SBS.

Six lucky businesses are re‐tweeted every Monday at 8pm and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of

the networking opportunities.