A new home-delivery service bringing restaurant-quality, seasonal fish directly to customers has launched in Brighton and Hove.
Nutritious Fish was founded by Hove resident David Copeland, a food-lover and keen home cook, who spotted a glaring gap in the market.
He said: “Brighton is a seaside city, yet decent fishmongers are few and far between, so most people have to resort to buying supermarket fish,”
“However, this is generally pre-frozen, often imported from outside the UK, not seasonal, and just not great quality– in fact, a recent BBC Two documentary, The Honest Supermarket, tested cod fillets from five different supermarkets and found that some were up to 20 days old.”
Customers can order fish on demand and have it delivered on a weekly, fortnightly or monthly basis.
On Saturdays, he collects the produce from Fish!, Shoreham, prepares and packages it, then delivers it to customers in Brighton, Hove, and the surrounding areas.
Customers can specify the amount and type of fish they would like delivered online - mixed, oily, white, or shellfish - and it will arrive wrapped in compostable greaseproof paper, ensuring the whole process is plastic-free.
All of Nurtitious Fish’s stock comes from UK seasonal and sustainable stocks.
Even Nutritious Fish’s marketing is sustainable, with no paper advertising taking place, the company relies on digital and face-to-face communication.
Delivery slots are also grouped by postcode to reduce the mileage of the company and lower carbon emissions.
For more information about Nutritious Fish, visit its website.