Zoella buys 'Zalfie pad' in Hove

Zoella, the 24-year-old YouTube phenomenon, has reportedly bought a new five-bedroom - and five-bathroom - home in Dyke Road, Hove, for £925,000.

Apparently, she calls it her "Zalfie pad". The modern, renovated house is home to Zoe Sugg and her boyfriend, Alfie Deyes.

Hence, Zalfie.

Ms Sugg, currently appearing on the Great Comic Relief Bake Off, has rocketed to fame after her transformation from unpaid beauty blogger to charging £20,000 a month to advertisers on her video blogs - or vlogs.

She has seven million subscribers, nearly three million Twitter followers '“ follow @ZozeeBo '“ and recently released Girl Online, her first novel.