Two organisations in the city have come up with a new scheme for affordable travel.
An innovative new scheme to help people manage the cost of an annual bus ticket in Brighton and Hove has come to light after a partnership between two companies in the city.
Members of the East Sussex Credit Union (ESCU) can now apply for a monthly payment plan to purchase a Brighton and Hove Bus Company annual ticket on the Keycard.
The initiative enables those who cannot afford the £540 annual ticket to spread the cost over 12 monthly payments with a finance agreement with the ESCU.
Under the scheme the ticket price will be further discounted to £490 - if paid in full - giving the ticket holder unlimited bus travel for less than £9.50 per week.
Ann Hickey, general manager at East Sussex Credit Union, said: “We are delighted to be working in partnership with Brighton and Hove Buses.
“We are always keen to ensure all members of our community can access fair deals and are particularly pleased we can now offer the discounted annual bus ticket that can be paid for monthly.
“This will enable those who are unable to pay the full price up-front to get the best price possible for unlimited travel across the bus network.”
Patrick Warner, business development manager at Brighton and Hove Bus and Coach Company, said: “This loan facility will ensure more people in our city can enjoy the lowest fares all year round.”
Warren Morgan, leader of the city council, said: “I saw opportunities for the Credit Union and Brighton and Hove Buses to work together on something that will help make bus travel even more affordable for people on lower incomes, will make credit union membership even more appealing for all, and which will boost sustainable transport, routes to employment and better household budgets.
“I’m really pleased I could help bring these two organisations together and delighted that they have agreed to take this really positive step to help thousands of people across the city.”