Brighton & Hove Pride and its partners have declared post-Pride 2019 cleansing efforts a resounding success.
In a statement, organisers of Brighton & Hove Pride said: "This year’s effort was the culmination of months of planning to encourage less waste over the busy weekend and to continue to improve cleansing operations. Streets were clean and free from litter sooner in an effective, co-ordinated clean-up campaign.
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"As well as cleansing all our event sites, with the threat of potential industrial action by the GMB union, this year we paid for additional contractors and road sweeping machines to clean London Road, jet wash the streets of the Pride Village Party and follow the Pride Parade through the city.
"Although Pride does not organise any events on the beach, this year as a first, Brighton & Hove Pride sponsored the inaugural Big Pride Beach Clean, delivered by Oceans8 Brighton, which saw the beach transformed on Sunday morning.
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"All the refuse collected was sorted on site, ready for recycling which has highlighted the scale of the challenge of keeping beaches free from materials that cause great harm to marine life and the environment.
"Pride will continue to engage with the businesses on the seafront to share the responsibility of the clean up after a bumper weekend for their businesses.
"This work is part of our ongoing mission to encourage residents, visitors and businesses to take Pride in the City."
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Melanie Rees, creative director of The Green Centre and one of Oceans 8 Brighton added: “Oceans 8 Brighton are thrilled that the Pride sponsored beach clean was such a success.
"Thanks to the over 1,000 volunteers who registered for our three sessions on Sunday morning, and the support of BUPA, the beaches on either side of the pier were left in a better state than a normal weekend and all the rubbish was sorted on site ready for recycling.”