Businesses have designed and funded an array of bunting and banners to adorn the city centre streets.
The banners feature some of Brighton’s most well-known attractions, such as The Lanes, the West Pier, Royal Pavilion and the British Airways i360.
The 517 businesses that make up Brilliant Brighton – the city centre's Business Improvement District (BID) – were behind the move.
Gavin Stewart, CEO of Brilliant Brighton, said: “This year we wanted to celebrate all that was brilliant about Brighton; from the independent shops of North Laine and The Lanes, to the city’s inspiring arts culture with Brighton Dome and its beautiful regency architecture, depicted by banners including images of Brighton Bandstand and the Royal Pavilion.
"We hope that, with their bright, bold and beautiful colours, the summer artwork will make people smile and encourage them to enjoy all our seaside city has to offer – whether they’re first time visitors or longstanding residents.
"We’d love for people to share their favourite banner with us – just use #BrilliantBrighton when posting a photo on social media!”
See the Brilliant Brighton banners on Western Road and North Street until September 2018.