Creative consultant to take the helm of Brighton Digital Festival

Jenni Lloyd will lead Brighton Digital Festival 2017 SUS-170127-162555001
Jenni Lloyd will lead Brighton Digital Festival 2017 SUS-170127-162555001

Brighton’s month-long digital culture festival will be led by Jenni Lloyd in its seventh year.

Ms Lloyd is a Brighton-based creative consultant who has dedicated her professional life to driving positive change in the city through innovative collaborations between the digital, business and social sectors.

It’s set to be a perfect fit, as Brighton Digital Festival refreshes its identity as a CIC (community interest company), and aims to forge new partnerships ahead of this year’s event.

The festival, which takes place throughout September, will hold its seventh event this year - and is hoping to continue to grow after its most successful year in 2016.

Ms Lloyd, new chair of Brighton Digital Festival, said: “I am thrilled to be joining the Brighton Digital Festival team at such an exciting point in the festival’s history. I believe that digital culture should be at the heart of Brighton’s identity and am looking forward to further raising our profile as a creative city.

“I am keen to ensure that the festival encompasses the diverse populations in and around the city, whilst providing inspiration and engagement that helps build our creative talent pool for the future. The Brighton Digital Festival provides us with a vehicle through which we can draw together different communities and develop a vision of the future that we want to build for ourselves - one that is enhanced by technology and based on radical collective creativity.”

For the next two years, Brighton Digital Festival will be focused on ‘refreshing its identity’ and will be developing new regional partnerships with schools, technologists and businesses and continue to grow community engagement in the digital sector.

Specialising in participative change for connected cultures, Ms Lloyd is the founder of PurposeLab, a non-executive director of Wired Sussex, and a trustee of the Royal Pavilion and Museums Foundation. Previously, she was a creative director and curator of the annual Meaning Conference, co-organiser of Spring Forward Festival and director of radical transformation at consultancy NixonMcInnes.

Laurence Hill, director of Brighton Digital Festival, said: ‘I’m excited to welcome Jenni Lloyd as the new chair for the festival. Her interests map very closely to our areas of interest for the festival over the next couple of years and her experience and passion for Brighton and Hove and its future as a socially-driven digital city make her the ideal person to represent and help shape the festival. I’m very much looking forward to working with her to take the festival forward.”

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