Homeware retailer Habitat opened its doors in North Street this week as it returns to Brighton city centre.
The store is part of the 1.3 acre Hannington Estate redevelopment which sees a revamp of the old department store and a new Lane.
Habitat, which returns to the city seven years after closing its doors in Churchill Square, has now opened its 6,500sq ft shop in North Street, its first stand-alone store opening in a decade.
Now Habitat’s third largest store in the UK, the Brighton shop has created 17 jobs, and features 3,000 products from the Habitat collection across, furniture, lighting, textiles and home accessories.
After the opening on Wednesday (November 7), Clare Askem, managing director of Habitat, said: “This is our first city-centre flagship store for 10 years so a really exciting development for Habitat and an example of how we’re evolving store formats and services to suit how customers are shopping for homewares.
“As our digital sales go from strength to strength, we’re also seeing customers who want to shop in an immersive environment and touch and feel the Habitat products we create.
“Our long heritage with Brighton means we have many fans who have been asking us to return with a city-centre store, so we felt that to launch our first inspirational flagship environment would really work here.
“Since we’ve opened our doors we’ve had a phenomenal reaction from customers delighted to see us back. We’re now looking forward to making this store a real design hub for Brighton by creating an inspiration atmosphere in which to shop with regular local collaborations and customer workshops to hero the creative spirit of the city.”
Andrew Foulds, portfolio director at Redevco, owner and developer of the Hanningtons Estate, said: “We are delighted to see the new Habitat flagship store open within the Hanningtons Estate.
“Our vision for the North Street element of the redevelopment project was to extend the premium retail offer already found in East Street and attract the very best brands to Brighton.
“This first new store opening demonstrates that if you create the right environment for retailers, they will come.
“Habitat leads the way with affordable, contemporary and stylish homeware and they have been a pleasure to deal with on this project, embracing the creative spirit of Brighton and the entrepreneurial nature of the Lanes, which, because of its diversity, attracts shoppers from all over the world.
“This is a fantastic place to spend time and shop and I know many local stores and businesses are excited to welcome this much-loved brand back into the fold.”
Habitat is now open at 23-25 North Street, Brighton.