A Brighton bagel chain has today (August 2) announced the launch of its new free app, which is set to minimise its environmental impact.
Bagelman, which has four stores in the city, will reward its customers who sign up to the new paperless loyalty card with free bagels.
The smartphone app allows customers to collect loyalty card points digitally, reducing the business’s paper use, and it will also allow customers to pre-order and pay with their phones.
Other initiatives from Bagelman that are focused on reducing the company’s environmental footprint include using fully compostable coffee cups, reducing the amount of packaging its goods are delivered in, and giving its leftover bread to Franklin Brewery, which turns it into a craft beer, ‘The Optimist’.
These moves have helped the business reach its zero to landfill target.
Anthony Prior, Bagelman managing director, said: “The app development is a big step for us and the latest, but not the last, in a series of green and ethical business initiatives. We’ve received some amazing feedback on the changes we’ve made so far from our customers, and we’re excited to be able to give everyone who continues to support our modifications a little thank you in the form of a free bagel!”
The app can now be downloaded free from the Google Play and iPhone app stores.
Bagelman has shops at Brighton Station, Bond Street, Duke Street and Church Road in Hove.