SeeThat has hired Colin Burcher, who joins the four-year-old company having spent his last 10 years at Google.
SeeThat, a city-based online video production and distribution agency, has hired Colin Burcher, who joins the four-year-old company having spent his last 10 years at Google.
Mr Burcher joins the online video specialists as head of partnerships, bringing with him a wealth of digital marketing experience. He was head of industry for automotive at Google and transformed how traditional advertisers approach and adopt video, specifically on YouTube.
In his most recent role, Mr Burcher has been head of EMEA for a start-up division in Google, helping develop the internet powerhouse’s future advertising products.
He will be tasked with developing the SeeThat partnership programme, while growing the team to meet the needs of some of the world’s best agencies, organisations and brands.
Mr Burcher, who was one of the first UK employees at Google, said: “Leaving Google is a big step for me, but what I see in SeeThat is a young and vibrant company that has an incredible offering for brands and agencies alike.
“I’m excited to build upon what they have already achieved and see endless opportunities for the company and my role.”
The appointment is quite a coup for SeeThat, who have experienced steady growth since their conception in November 2010.
The Hove-based company works daily with brands such as Adidas, British Airways, Nintendo, William Hill and Yves St. Laurent to name a few and now employs 13 members of staff, with a small recruitment push over the next few months.
Tim Jarvis, the firm’s 28-year- old managing director, said: “We’re delighted that Colin shares our vision. Attracting someone of Colin’s calibre away from an organisation such as Google speaks volumes for what we have achieved so far.
“We’ve built a structure and proposition that rewrites the way in which agencies can work with a video production company. Now is the time to push our offering further. Colin will build his team, whilst working more closely with our partners and developing our partner and client base.”
SeeThat works with agencies and direct clients to create and deliver powerful online video content that gets shared and engaged with in an online capacity.