TV advert inspires us to be friends of the elderly

SeeThat has produced a compelling television advert for Friends of the Elderly.

SeeThat, the Hove-based video company, has produced a compelling television advert for Friends of the Elderly, a national charity that hopes to inspire people to be more caring.

The video – which is being shown on Latest TV - is part of a pilot “Be a Friend” campaign that could become a national initiative next year. It tells the story of a happy family enjoying a Christmas get-together and giving their last mince pie to an elderly neighbour who lives alone.

A SeeThat spokesperson said: "We love how video can draw emotion and we love to put that power to good use.

“For two years running, we’ve worked with Friends of the Elderly to create a Christmas campaign video to highlight how lonely Christmas can be for elderly people."