International DJ and Brighton resident Norman Cook (aka Fatboy Slim) has given his support to a campaign to renovate the Madeira Terraces.
The crowdfunding campaign set up by the council to kick start the restoration of the arches has a target of £430,000 to reach before November 30. So far, half the money needed has been raised through pledges made by the council, residents and local businesses.
Posing in the selfie arch, Norman said: “From the first time I saw Quadrophenia, Madeira Terrace has been an iconic part of Brighton to me. It means as much to the town as the Royal Pavilion, the piers, the i360, Fat Boy Slim and muesli itself!
“It’s a great shame it’s fallen to decay so please get involved with the crowdfunding so we can all help can save it and ensure it doesn’t meet the same fate as the West Pier.”
Council leader Warren Morgan said: “Norman’s support comes at a crucial time and is very welcome. He’s an iconic figure for the city so having his backing for our equally iconic Terraces will boost the campaign to a huge audience.
“Public support for the campaign has been brilliant but with less than a month to go now, the clock is ticking and we need to show that this project has widespread backing. Once we’ve done that it will unlock further funding opportunities from government and heritage groups.
“There’s a strong will in the city to protect and restore the terrace so I would urge all those who care about this to pledge whatever they can.”
The crowdfunder has been backed by 1,267 people and organisations, raising £222,389 of the £428,659 needed to start the project.
Brighton and Hove City Council hopes to use the cash to restore three of the 154 Victorian arches, and demonstrate to potential funders that the restoration has popular local support to attract external funding.
In the meantime residents took part in a clean up of the Terraces on Sunday (October 29), with another planned for Saturday, November 18, and the same group has organised a raffle and auction to raise cash for the project.
More than 350 prizes have been donated by local businesses, and tickets are being sold at 40 outlets in the city. The raffle will be drawn on November 24 at The Cricketers, Black Lion Street.
To find out more about the raffle, click here.
To donate to the crowdfunding campaign, visit: www.savemadeiraterrace.org