Brighton and Hove Albion’s official charity is asking people to raise money by getting active over the course of the Seagulls’ 2018/19 season.
Albion in the Community (AITC) has recently launched its Get Active for AITC campaign in the hope of raising £100,000 by the start of the next season.
Matt Dorn, AITC’s chief executive officer, said: “Setting ourselves a target of £100,000 in 12 months is ambitious but we are confident it is a total we can achieve with the usual fantastic support we receive.
“The money will help fund our local work and if we can encourage people to become more active and healthier at the same time, it really is a win-win situation.”
People are being encouraged by AITC to sign up for one of their challenges and events.
As well as its annual European cycle challenge, festive Seagulls Santa Dash, one-day bike ride and marathon, half marathon and 10k places, AITC has designed a number of virtual challenges for fundraisers to get stuck into.
These include the Tour de Prem, a cycle challenge equivalent to visiting every Premier League stadium, as well as other shorter challenges which will be launching throughout the season.
Everyone taking part in one of the Get Active For AITC events will log their progress throughout the season on the charity’s campaign page.
Also, as well as the £100,000 total fundraising target, AITC is challenging its supporters to clock up a combined 10,000 miles.
One of AITC’s goals is to encourage people of all ages to become more active.
In Brighton and Hove, for example, 72 per cent of adults are not currently achieving recommended levels of physical activity, while the city is also home to 14,000 children and young people aged 2-19 who are considered overweight or obese.
By encouraging people to raise money while getting active, the new campaign is aiming to benefit the charity, its regular participants and those taking part in a challenge.
Details of each Get Active For AITC event or challenge will appear on the charity’s website and across its social media channels.
Anyone who would like more information on how they can take part, or who would like to sign up for one of AITC’s 10k, half marathon or marathon places should email: firstname.lastname@example.org