If you want your business to grow, it’s paramount you have the right tools to do so - including a powerful business website that can help generate leads and sales. Here are my top tips for making the most out of your WordPress website.
Plugins - Plugins are a great way to enhance your website, but there’s thousands to choose from!
Here are some we recommend:
- Yoast: helps you write SEO friendly text and analyses your on-page content.
- Akismet: protects your pages from spam in your comments and submission form.
- Redirection: manages 301 redirects and 404 errors, this plugin will improve your site rankings.
Choosing a digital partner - Enlisting a digital partner is the easiest way of ensuring your business website is as powerful as it can be. In addition to helping you keep your website up to date with industry or business developments, they will also ensure your site is maintained and secure.
It’s important to choose a partner who truly understands your business’ goals and objectives, so that they can add real strategic value. They should be an extension of your existing team, so invest time in forming this partnership.
Integrations matter - One of the best things about WordPress is its ability to play nicely with other software.
You’re likely to be using a range of other business software as part of your digital stack, and hooking these up to your business website will make it all the more efficient and powerful. There are hundreds of integrations already available to connect software like Salesforce, Marketo, and Hubspot.
And in the unlikely even there isn’t an integration solution already available for your software of choice, your digital partner should be able to create one for you.
To use WordPress, or not to use WordPress - We love WordPress for its flexibility, scalability and ease of use. However, it isn’t the right solution for every business.
A good agency should be able to advise you on the right CMS for your business, taking your strategy, goals, and existing digital infrastructure into consideration.
David Lockie, founder and director of Pragmatic Web is leading a Brighton Chamber Bite-sized Learning: How to make WordPress work for your business on 26 February. For more information about Brighton Chamber and other training and networking events visit www.businessinbrighton.org.uk