M&S is bringing back the infamous 'Love Sausage' - just in time for Valentine's Day

Friday, 7th February 2020, 1:15 pm
Updated Friday, 7th February 2020, 1:16 pm

The infamous 'Love Sausage' is back on Marks and Spencer shelves for Valentine's Day 2020, following viral success last year.

In 2019, customers went wild for the UK supermarket's heart-shaped pork sausage, marketed as a dine-in meal for couples on Valentine's Day.

It was reported that the original Love Sausage sold out in a matter of minutes, with huge queues forming in stores across the UK as shoppers rushed to get their hands on the unusual treat.

What is a Love Sausage?

The sausage is infused with a hint of truffle and comes on top of a of baking tray, wrapped in bacon. This year, it is priced at £6 for 458g, making it £1 more expensive than in 2019.

This year's Love Sausage will also be joined in-store by a smaller heart-shaped treat - the 'Give a Little Love Sausage'. This will be a smaller, twin-pack of heart-shaped sausages, touted as ideal for a Valentine's breakfast.

The sausage products will hit shelves on 14 February, and will be available as long as stocks last.

M&S hopes the original Love Sausage and the new Give a Little Love will prove as popular as last year, when the #LoveSausage hashtag went viral on Twitter. In just the first few hours of posting, the company's tweet received over 30k likes.

Love Sausage 'security' bringing the product to an M&S store (Photo: M&S)

Many Instagram users also shared in the fun, posting pictures of their purchase on Twitter and filming their partner's reactions to receiving the sausage as a Valentine's Day gift.

In a similar vein to the Love Sausage, Asda is now offering an Extra Special love heart Cumberland sausage for Valentine's Day. The sausages are also marketed as perfect for a cosy night in, and will be available from now until March 2020.