Albion are running a shirt hunt campaign this week for supporters to win the new Nike 2018/19 home and away shirts.
The club will hide 12 Gully toys across Sussex over two days as part of a campaign to complement the kit launch ahead of the new Premier League season.
The locations will be released today and tomorrow across the club's social media channels, before the first hunt begins on Wednesday.
Fans who find the Gully toys have to locate a member of club staff nearby who will be wearing one of the new home shirts, and present Gully to them.
The prize can only be claimed by finding the staff representative and presenting the Gully toy in exchange for a 2018/19 shirt. Only one shirt will be provided per Gully found (this applies even if more than one person in a group is looking for Gully).
The shirt will be sent in the post to the winning fans at a later date, once the size details of the winner are given.