Bobby Zamora urges fans to give Â£1 to celebrate 25 years of Albion in the Community
Albion fans are being encouraged to bring Â£1 to the game with Cardiff City.
Albion fans are being encouraged to bring Â£1 to the game with Cardiff City to give to the club's official charity.
Albion in the Community (AITC) runs projects across Sussex in a range of areas - from health awareness campaigns and back-to-work football sessions to work with local schools and a thriving disability sports department.
In the last 12 months alone, the charity engaged with more than 30,000 people throughout the county. It is fair to say the Albion's community work has come a long way since it started in 1990, initially as a small department within the club itself.
The Seagulls match tomorrow (Saturday) - as well as being a vital game for Chris Hughton's table-toppers - will also be a celebration of those 25 years of community work, with demonstrations taking place outside and on the pitch at half-time. The Albion will also wear a one-off AITC shirt for the game.
And Albion fans are being asked to play their part by bringing Â£1 to the match to donate to the charity. With more than 25,000 people expected at the game, the hope is that Seagulls fans can help raise Â£25,000 for AITC.
To mark the 25th anniversary, AITC has been backed by another celebrated 25 - Albion's recently-returned legend Bobby Zamora.
The striker, who famously wears the number 25 on the back of his playing shirt, said: 'When I was at Brighton before I was well aware of the excellent community work the club was doing, but since I have returned I've been amazed at how much Albion in the Community has grown.
'Part of the reason I wanted to come back to Brighton was because I knew what a special club this is. Albion in the Community and its work is very much part of what makes Brighton special.
'I am hoping to get out and visit some of the charity's projects and see first-hand the work the charity is doing.
'Seagulls fans are among the best in the country and I know they are proud of Albion in the Community. Hopefully, they'll continue to show the charity their support throughout the season and make it a 25th anniversary to remember.'