The Seagulls are expected to go all in for a quality striker before the start of next season, as well as pursuing some of the left field targets and prospects for the future who continue to highlight the club's exceptional recruitment strategy.
Last season, Graham Potters side hauled themselves out of a relegation battle towards the tail-end of the season, and eventually finished well clear of the bottom three in 16th place.
Meanwhile, following Brighton defender Ben White's inclusion in England's Euro 2020 squad, academy manager John Morling lauded club chairman Tony Bloom for its ongoing success, and said: “Without the investment that’s been put into the academy, there is absolutely no chance that we would have had the success we’ve had in recent years.
Norwich City are rumoured to have backed out of a move to sign Everton's soon-to-be free agent Josh King, with his wage demands said to be too high. Burnley were heavily linked with the Norway international back in January. (Football Insider)
“It’s more than just a one-off investment, it’s a long term commitment that the board have made. It takes time for players to develop. Ben White is seven years of work and he’s just played his first year in the Premier League.
“People like Max Sanders, Warren O’Hora and George Cox are all success stories, they have a professional career in football away from Brighton. There’s lots of ways to measure success.”
Here are today's biggest transfer stories and the latest team news involving Brighton & Hove Albion and the rest of the Premier League, as the reaction to last season and the build-up to summer transfer window continues:
Man City's Raheem Sterling is said to have no interest in leaving the club this summer, after being linked with a move to Spurs as a makeweight to sign Harry Kane. The Citizens are rumoured to have set an £80m asking price for the England star. (Football Insider)
Chelsea have been backed as firm favourites to win the race for Wolves' versatile star Adama Traore, ahead of Arsenal and Liverpool. He's likely to cost around £30, as Wolves look to overhaul their squad before next season. (SkyBet)
AC Milan look to be readying a triple transfer raid of Chelsea, with Fikayo Tomori, Olivier Giroud and Hakim Ziyech all on their radar. Tomori excelled during a loan spell at the San Siro last season, a looks a dead cert to make the move. (Star)
Man Utd are believed to be keen on opening talks with their key midfielder Paul Pogba, as fears grow over the player potentially agreeing a deal to leave the club for nothing in January. His current contract expires next summer. (ESPN)
PSG appear to have hijacked Barcelona's move for Liverpool midfielder Georginio Wijnaldum, who is available on a free transfer this summer. Reports suggest the Ligue 1 side offered "double" the wage he'd get at Barca. (ESPN)
Leeds United's hopes of signing Ajax man Nicolas Tagliafico look to have improved, with the Dutch side believed to be willing to accept just over £10m for the Argentina international. He did the double with his side last season. (De Telegraaf)
Ajax boss Erik ten Hag has become the new bookies' favourite for the Tottenham job, overtaking PSG's Mauricio Pochettino. Spurs pulled out of talks with ex-Inter and Chelsea boss last week. (SkyBet)
Brighton & Hove Albion could face fresh competition for Independiente starlet Alan Velasco, with Ligue 1 sides Monaco, Lille and Lyon now said to be interested. He's likely to cost around £9m as interest in his services continue to grow. (Sport Witness)
Reports from Italy suggest West Ham are keeping a close eye on Sassuolo attacking midfielder Filip Duricic, and that his club has received offers from "English clubs". His former loan side Southampton are also said to be keen. (Sport Witness)