Amid the financial uncertainty caused by the COVID-19 pandemic, football clubs across the pyramid have been a little more cautious with their spending this season, but we've still seen a fair few high profile deals go through.
This is where Brighton & Hove Albion rank in the Premier League' s wins-per-pound-spent table, which looks (via Transfermarkt) at how much each club has invested in their current squad, and divides the total amount by the number of victories this season.
9. 12th - Brighton & Hove Albion
Current squad purchase value: £130.2m. Wins this season: 5. Cost per-win: £26m. Most expensive signing this season: Jacob Moder (£6m from Lech Poznan) Photo: Clive Brunskill
10. 11th - West Bromwich Albion
Current squad purchase value: £78.1m. Wins this season: 3. Cost per-win: £26m. Most expensive signing this season: Karlan Grant (£15m from Huddersfield Town). Photo: GLYN KIRK
11. 10th - Everton
Current squad purchase value: £326.4m. Wins this season: 13. Cost per-win: £25.1m. Most expensive signing this season: Ben Godfrey (£25m from Norwich City). Photo: PAUL ELLIS
12. 9th - Newcastle United
Current squad purchase value: £174.8m. Wins this season: 7. Cost per-win: £25m. Most expensive signing this season: Callum Wilson (£20m from Bournemouth). Photo: Stu Forster