Brighton's newest visitor attraction to boast "mind bending" magic

Pod Experiences – the team behind Pier Pressure, Brighton’s popular and award-winning escape room provider – has announced a new experience visitor attraction in the centre of Brighton, coming in April 2021.

Tuesday, 12th January 2021, 6:00 am
Updated Tuesday, 12th January 2021, 8:48 am
Philly and Phil (Managing Director and Creative Director)

Pier Pressure’s creative director Philly Harris said: “The brand-new attraction, Paradox Place, will feature four floors of incredible optical illusions, immersive artworks, mind bending magic tricks and surprising wonders: Brighton’s very first tourist attraction of this nature.

“The attraction will be situated in the heart of the North Laine, just a short walk from Brighton station, at 94 Gloucester Road, BN1 – the building formerly occupied by Warren Evans bedmakers which has been empty for two and a half years.

“The new attraction will also include an exciting shop selling puzzles, tricks, toys, games and gadgets on the ground floor while incredible illusions and wonders will be spread around the whole building. The whole visitor experience will take between approximately 60-90 minutes.”

Philly added: “We are very excited to be embarking on this new attraction, especially as it something that hasn’t been seen before in the south of England. Keeping true to the values with which we launched Pier Pressure, we will settle for nothing less than a high-quality experience that will hopefully become one of the highlights of anyone’s visit to Brighton.” She added: “It’s always been hugely important to us is to celebrate this incredible city and, like we did at Pier Pressure, we will be making sure there is a Brighton twist on the exhibits.”

Building work will commence January 2021, with a proposed opening date of April 2021. More information can be found at

Pier Pressure is Brighton’s biggest escape room venue. Launched in March 2018 it now hosts five different themed games, all of which have a Brighton-centric storyline. In addition to the main rooms that have had over 25,000 visitors through the doors to date, Pier Pressure has also hosted puzzle hunt adventures at Preston Manor in collaboration with Brighton & Hove city council. Pier pressure escape rooms can be found at 33 Upper North Street, Brighton BN1 3FG.