In the wake of a viral dance video welcoming Britney Spears to the city, Brighton prepares for a seafront dance-off on Sunday (July 29).
The third Beach Side Battle, held by Passion and Purpose Dance Academy, will see dancers going head to head to claim the final £80 cash prize.
Carly Woodbridge, artist manager and producer, said: “We believe this event is great for the community.
“We encourage participation and social inclusion from all, and to prove to people that Hip Hop culture is positive and dispel the stereotype myths.
Various dance styles are welcome and each entrant will be paired up before the start of the competition.
“We hold categories in Hip Hop, Breakin and Popping. However we try to speak about other styles such as Locking, Afrobeat and House,” said Carly.
The best eight entrants will then go through to a series of one-on-one battles, quarter-finals, semi-finals and then the big final battle.
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Spectators are to congregate on the basketball courts on the lower promenade to watch the dancers fight it out.
“We like the idea of an outside space that is accessible to all, the beach is what makes this battle different from others in the UK.”
Entrants will need to be 13 or older and can enter by paying £2 on the day.
Dancers will be judged by Kloe Dean, Skytilz (Boyblue) and BBoy Mr Sasha.
All dancers will need to register before 6pm July 28 and check-in between midday and 12.40pm on Sunday.
To register, email email@example.com or post your name and chosen dance style to the event page.