A new recruitment initiative by Brighton digital businesses is set to challenge the idea that London is the only place for a great career.
Brighton-based digital agency Propellernet, and membership organisation for digital businesses Wired Sussex, have teamed up with local talent to produce a music video to promote the city’s digital scene and convince local commuters to trade in their train tickets for a career in Brighton and Hove.
Research by the Association of British Commuters (ABC) found that 73 per cent of commuters experienced delays on a daily basis, and 43 per cent experienced cancellations every day.
On average, Brighton commuters lose more than 650 hours each year by commuting to London, the research revealed, at an annual cost of £5,340.
But Brighton’s growing hub of digital agencies is now worth £1 billion a year, and the new recruitment drive aims to encourage talented professionals to rethink their career choices by choosing to work in Brighton and Hove.
Nikki Gatenby, MD of Propellernet, said: “We want to remind people that they choose to live in Brighton because it’s one of the best cities in the world. We applaud commuters for getting on the train every day, but why not ditch the commute and spend more time here? There is a whole host of industry-leading and innovative organisations in Brighton and a career move closer to home should be seen as progressive, not regressive.
Phil Jones, MD of Wired Sussex, said: “When we talk to digital organisations in Brighton they say that finding the right people with the right skills is their biggest challenge, but so many talented people come to this city and stay here because of the quality of life. We hope that our partnership with Propellernet will attract more talent to the region, as well as retaining the fantastic people that already reside here.”
To watch the video, visit: www.propellernet.co.uk/careers/