A new study by Ticketgum.com has com pulled data from the Football 50 report to identify the most valuable football teams in England in 2018.
In the Football 50 report, Brand Finance defines value to be crucial to corporate brand sponsors looking to leverage the popularity and global appeal of the world’s beautiful game.
Ticketgum's study found Manchester United to be the most valuable football team in England.
The club’s current brand value stands at £1,357million; presenting no change on 2017 figures. Per the Football 50 report, the value is attributable to success on the field, influenced by consistently impressive revenue across all streams.
Premier League champions for the third time in seven seasons, Manchester City are next, with a brand worth £953million; a 19 per cent rise on 2017.
Liverpool’s resurgence on the pitch in 2017/18 has been matched by a 22 per cent rise in brand value, taking the team to third place in Ticketgum’s table (£862million).
Chelsea’s brand value fell by 12 per cent in the last year, yet the team still holds a value of £856million.
Arsenal’s brand value increased by five per cent to £776million.
Their North London rivals Tottenham have a club vale of £548million, an increase of one per cent from last year.
Brighton are placed 15th out of the Premier League clubs in Ticketgum.com's study, with a value of £107million.
Southampton's value declined by 57 per cent to £95million, while Huddersfield's value is £94million.
The newly promoted sides, Wolves, Cardiff and Fulham, were not included in the study. Neither were West Brom, Stoke and Swansea, who were all relegated last season.
Full table (Brand Value 2018 in £millions): Manchester United 1,357; Manchester City 953; Liverpool 862; Chelsea 856; Arsenal 776; Tottenham 548; Everton 233; West Ham 232; Leicester 211; Newcastle 194; Crystal Palace 186; Burnley 166; Bournemouth 155; Watford 124; Brighton 107; Southampton 95; Huddersfield 94.
HAVE YOU READ?